After years of releasing smartphones with four-figure price tags, Apple is reintroducing a lower-cost, stripped down iPhone model in an apparent effort to broaden its customer base. During a virtual presentation with reporters on Wednesday morning, a new normal for tech launches during the global pandemic, the company announced a new version of the iPhone SE , which launched in 2016. The second-generation SE model starts at just $399, far less than the entry-level iPhone 11, which costs $699, and the iPhone 11 Pro Max, which starts at $1099. At 4.7 inches, the new SE is smaller than the latest lineup of iPhones -- the iPhone 11 is 6.1 inches -- but comes with the same fast processor that's in the11 Pro. It also offers a Retina HD display, 4K video and a home button that enables TouchID. The smaller size , display choice and Touch ID feature may help keep the cost down but could turn off customers who are accustomed to the current lineup of bigger
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