Skip to main content

Apple unveils new budget iPhone

After years of releasing smartphones with four-figure price tags, Apple is reintroducing a lower-cost, stripped down iPhone model in an apparent effort to broaden its customer base.



During a virtual presentation with reporters on Wednesday morning, a new normal for tech launches during the global pandemic, the company announced a new version of the iPhone SE, which launched in 2016. The second-generation SE model starts at just $399, far less than the entry-level iPhone 11, which costs $699, and the iPhone 11 Pro Max, which starts at $1099.
 
At 4.7 inches, the new SE is smaller than the latest lineup of iPhones -- the iPhone 11 is 6.1 inches -- but comes with the same fast processor that's in the11 Pro. It also offers a Retina HD display, 4K video and a home button that enables TouchID.
 
The smaller size, display choice and Touch ID feature may help keep the cost down but could turn off customers who are accustomed to the current lineup of bigger iPhones with higher pixel density and an option to unlock via facial recognition.
 
But the new SE does pack a wide camera with image stabilization and faster autofocus in low light, along with features such as portrait mode, depth of field control and lighting adjustment tools. It has the same battery life as the iPhone 8.
 
The iPhone SE, which comes in white, black and red, is available for pre-order starting Friday and ships to customers on April 24.
 
The lower price point could allow Apple to attract more customers in both the US and internationally and better compete with Android-based manufacturers like Google and Samsung, which already offer cheaper iPhone alternatives.
 
The original iPhone SE also sold for $399 when it was introduced four years ago. The device packed the internals of the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6S Plus into the 4-inch body of the iPhone 5, serving as an alternative for people who didn't want a bigger device or the price tag that comes with it. The iPhone SE accounted for less than 10% of total volumes in 2016, according to IDC Research. 
 
The launch of another budget-friendly iPhone has been rumored for years, but the actual launch could be well timed given the current economic climate, with sweeping layoffs and the fears of a potential global recession. But launching the budget phone during the pandemic poses challenges, too. 
In February, Apple sold fewer than 500,000 iPhones in China -- one of its biggest markets -- a plunge of more than 60% compared to the same month last year, according to government data. Apple's retail stores, valuable real estate for the company to showcase its latest devices, are closed outside of China until further notice.
 
The pandemic will likely have a significant impact on Apple's product plans for the year. In the fall, the company is widely rumored to launch four iPhone 12 models, a new HomePod and over-the-ear headphones. Some analysts suspect it could delay the launch of the much-anticipated 5G iPhone until consumer appetite returns.
 
In a similar virtual presentation last month, Apple unveiled its latest iPad Pro lineup. Across the tech industry, companies have been forced to cancel or rethink their big press events and conferences. Google and Facebook both canceled major developer conferences. Apple also said its Worldwide Developers Conference will be online-only this year.
 
 
 
Labels:

Popular posts from this blog

Wireless Charging.

Now charge your phone through your WIFI router Apple is bringing new technology. In Which  iPhone can actually receive signals from a WIFI router. You can charge your iPhone with it. Yes! Now it’s possible and easy. Apple was granted a patent recently, for a system which is fitted to connect to wireless signals, released by routers, in order to charge electronic devices. AppleInsider reveals that the new system would rest on the frequencies we use to transfer data. Data is actually transferred over air to give our phones a continuous source of power. Now, as an Iphone user, you can just walk into a room which has a Wi-fi router and you can automatically connect your phone to the power source. No need to charge it through cords or wires, freeing your phone. Now external packs, charging platforms, wires are a thing of the past. Technology is quite cool, isn’t it? This whole design and technology requires special routers with distinct antennae and circuit system. It
Read more

The Powerpack: smallest and Long Standby Mini Cell Phone

What Is Mobile (Powerpack)? A mobile phone, known as a PDA in North America, is a flexible telephone that can make and get brings over a radio repeat interface while the customer is moving inside a phone utility area. The powerpack radio repeat interface sets up a relationship with the trading systems of a mobile phone chairman, which offers access to general society traded telephone arrange (PSTN). Introduce day PDA organizations use a telephone sort out designing, and, thusly, PDAs are called PDAs or cell phones, in North America. Despite correspondence, 2000s-time phones reinforce a variety of various organizations, for instance, content educating, MMS, email, Internet get the opportunity to, short-go remote exchanges (infrared, Bluetooth), business applications, PC diversions, and propelled photography. PDAs offering only those limits are known as feature phones or Powerpack phones; PDAs which offer colossally pushed figuring capacities are suggested as PDAs. BUY The Power Pac
Read more

Wrench You Can't Regret

Between adjustable wrenches and socket sets, mankind has plenty of perfectly adequate tools to fasten and loosen nuts. But that doesn’t stop me from wanting this (concept) irising wrench all the same. The design, the brainchild of Seattle designer Jordan Steranka, uses the same system as your camera lens to make the six-sided hole smaller or larger, depending on the type of nut you’re fiddling with. There’s also a light surrounding the aperture, so you can see what you’re trying to unscrew. In theory, it simplifies your life by reducing the number of wrenches you need; in reality, it’s a more expensive/complicated version of two-moving-parts adjustable wrenches that have fixed your sinks for decades. But despite that, it’s so darn pretty, I want one just to hang up in my workshop.
Read more